It was downloaded TikTok was downloaded 13.9 million times by iPhone users in 2022. It was also the most downloaded app of 2022. From Q1-Q3 2022 alone, the app was downloaded more than 571 million times, according to Business of Apps. The TikTok app has been downloaded over 3.5 billion times since it launched. It’s Been Downloaded More Than 3 Billion Times TikTok did it in around three years and is still among the fastest-growing brands in the world. Similarly, it took Facebook four years to reach this figure. This is huge, because other apps, such as Instagram, took around six years to reach the billion-user mark. Combined with Douyin’s 600 million users, the user base is upwards of 2 billion. TikTok Has More Than 1.5 Billion Active Monthly UsersĪs of Q3 2022, TikTok was being used by more than 1.5 billion active monthly users around the globe. To highlight exactly why it is so important in the advertising world today, we have compiled 15 of the most important TikTok facts and key TikTok stats. If you aren’t already marketing on TikTok, read on to learn why it’s so lucrative. Some of the world’s leading brands now advertise their products and services on the platform (some of our favorite TikTok ad examples are here). It may seem that there are new apps and trends becoming popular almost every day across the Internet, but TikTok deserves special attention. The video-and-music combo proved popular and took the world by storm, especially during COVID-19 lockdowns.Įssentially, TikTok is the international version of Douyin, but with some key differences that will be explained below. It really took off worldwide in 2018 after merging with another Chinese social app, Musical.ly. It soon became popular across China. Founder Zhang Yiming had always wanted to expand Douyin overseas, so TikTok was launched for international markets in September 2017. TikTok started as Douyin in 2016, owned by Chinese tech company Bytedance. Learn about its (rather brief) history and why so many businesses are utilizing its unique features. Launched in 2016 as Douyin, it has grown to become one of the most popular social apps. Meanwhile, audiences paid more attention to celebrities, influencers, and social media personalities than journalists on platforms such as TikTok, Instagram, and Snapchat.TikTok’s meteoric rise across the world had an interesting start. The United States saw a 6-point increase in trust in news, to 32%, but remained among the lowest in the survey. On average, 40% of people said they trust most news most of the time. Trust in the news fell by 2 percentage points in the last year, reversing gains made in many countries at the peak of the coronavirus pandemic. The survey found that 48% of people said they were very or extremely interested in news, down from 63% in 2017.įewer than half the survey respondents expressed much interest in news at all, down sharply from 6 out of 10 in 2017. Yet people still slightly preferred to have their news chosen by algorithms than by editors or journalists, the study found.Īcross markets, 56% of people said they worried about identifying the difference between real and fake news on the internet – up 2 percentage points from last year. Less than a third of the survey’s respondents said that having stories selected for them based on their previous consumption is a good way to get news, a 6-point decline from 2016, when the survey last asked the question. The number of people globally who initially access news through a website or app dropped by 10 points since 2018, the report found. “There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older,” Reuters Institute director Rasmus Nielsen said in the report, which is based on an online survey of roughly 94,000 adults, conducted in 46 markets including the US.Īlso on AF: China Warns US to Stop Interfering in Call Ahead of Blinken Trip The China-owned short video app was used by 20% of 18-to 24-year-olds for news, up five percentage points from last year, the Reuters Institute for the Study of Journalism said in its annual Digital News Report. TikTok has emerged as the fastest growing social network used by young adults for consuming news, according to a study released on Tuesday.
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